Crafting A Foundation - (Previously CraftMama University)

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Take Your Talent from Passion to Profit

Calling all crafters and Momprenuers! Do your homemade Christmas gifts always receive endless praise? Is everyone clamoring for your craftiness or your stylish childrens boutique? Guess what? You have talent. Talent has value. Start letting your passion work for you!

To the Next Stage in Just 10 Weeks

Let’s take “that thing you do,” your side project, your “for a little extra cash” to a level you never imagined. Turn your talents into a real business and watch it grow exponentially. In this fun and informative 10-week class you will learn the basics of creating a successful crafting business all your own. This easy to understand course gives you the tools to build an online business, create targeted online marketing, engage in e-commerce and much more. Start today and turn your passion project into a source of sustainable income. With the right tools and knowledge, you can create a business that works for you, your busy schedule, and your family.

Crafting A Foundation: Course Design

Our 10-week course is specifically developed to help busy moms and new online learners navigate the confusing and chaotic world of entrepreneurship, online business, and marketing.

Business Branding Basics

Learn how to create a business that stands out from the crowd. Build a brand that reflects your product, personality, and goals. Differentiate yourself from competitors with smart design and positioning.

Website Platform Set-Up

You don’t need to know how to code to build a professional looking website. This course will teach you about the platforms and tools already at your fingertips. Even the most novice of internet users can create a beautiful website with e-commerce functionality.

Domain Purchase & Pointing

A great domain can be the first step to online success. This course will teach you how to choose and purchase a domain that will drive customers to your site and your products.

Newsletter Set-up

Keep in touch with past and potential customers. Learn how integrating cost-effective customer relationship tools like monthly newsletters and targeted emails can lead to business success.

Product Offering and Pricing

Don’t undervalue yourself or your product. This course will teach you how to position and price your crafts correctly.


An essential part of a successful e-commerce business? Product photography. Learn what works for your type of product or service and convert your website visitors into customers.

Taxes, Copyright, & Trademarks

Protect your business and your ideas by doing everything by the book. The course teaches you the ins and outs of the legal matters that will matter to you.

Social Media Marketing

Social Media marketing is one of the best ways to grow your business organically. Learn how to choose the right platforms and create a message that will resonate with potential customers.

SEO Ranking

A great website doesn’t matter if no one can find it. Search Engine Optimization helps your business become relevant to potential customers and search providers.

Affiliate Marketing

This course will teach you how to carefully choose your advertising partners to get the most for your money and drive customers to your site.

Planning & Organization

It’s all about the details. With the right tools and organization, you can easily navigate the business world and become a successful entrepreneur.

What are you waiting for? Building a business is simple when you have the right tools and knowledge to accomplish your goals. The Crafting A Foundation course will give you the know-how and confidence to create the business and life you have always dreamed.

Start today. Turn your passion into profits. Gain the tools and knowledge to build a better business and a better life.

Your Instructor

Jeanna Hooper
Jeanna Hooper

Course Curriculum

  First Section
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  Week 9
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  Week 10
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!